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6 important points to remember when writing a press release

I keep six honest serving-men:
(They taught me all I knew)
Their names are What and Where and When
And How and Why and Who.

From "The Elephant's Child" by Rudyard Kipling

Increasing your presence on the internet not only requires time and patience, but also skill. It is highly improbable to create a high-ranking website overnight. You may be able to direct traffic through a combination of paid links, but how do you improve your natural search ranking?

One way is by writing articles (and a large part of this website is devoted to articles and article submissions), and another is by writing press releases. Consider it as a strategy towards increasing your 'brand awareness' on the internet. Allowing other people to see what you do and what you are all about is all part of the plan. Of course it is very important for the press release to not only be newsworthy, but also of some interest to the public in general, in order to receive attention, and there are a few simple techniques to achieve this without unnecessary complication.

The most important points to remember when writing a press release are

• Who? Who did the event or Who said what.
• What? What was said and What was done.
• Where? Where did the event take place.
• When? When did or will the event occur.
• Why? Why did this event happen.
• How? How did this happen.

Another important point is to also remember your intended reader or audience and how the above 6 points are relevant to them. If it is irrelevant, there would be no reason for anyone to click on your press release - and it immediately loses its effectiveness.

By following these simple points, you will be well on your way to writing press releases that will attract readers and reporters alike to your submissions and hopefully to your website. If you are unsure about how to write an interesting and effective press release, you should ask assistance from a professional promotional/marketing representative, copywriter or journalist.

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Justice Centre